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The Strategy of Enforcement of CRM System in Chinese Real Estate Corporations
Author(s): 
Pages: 88-89,93
Year: Issue:  1
Journal: OPTIMIZATION OF CAPITAL CONSTRUCTION

Keyword:  客户关系管理(CRM)系统实施策略房地产企业;
Abstract: 电子商务时代的到来赋予房地产企业"以客户为中心"管理新的内涵--客户关系管理CRM.CRM不仅是一种管理技术和管理软件,更是一种管理模式和管理理念.因此中国房地产企业CRM系统的实施应从管理和技术两个层次入手,分别部署,共同推进.
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