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The Innovation of Business Model and Market Competition Pattern: A Case Study of Household Appliance Market in China
Author(s): 
Pages: 44-47,96-97
Year: Issue:  4
Journal: Finance & Trade Economics

Keyword:  业态创新 家电销售 连锁经营;
Abstract: 家用电器流通渠道的变化,从一个侧面集中反映了我国零售市场创新与变革的主要特点。本文从零售业态创新与连锁经营方式相结合的角度,分析和揭示了我国大型家电零售企业快速发展的动因、发展特点、趋势及其对市场竞争格局的改变。
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