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min zu pin pai de fa zhan kun huo he jian she yi jian
Author(s): 
Pages: 104-105
Year: Issue:  21
Journal: Occupation

Keyword:  民族品牌经济全球化时代产品竞争企业竞争品牌竞争竞争发展广告研究改革开放;
Abstract: 经济全球化时代,企业竞争已由最初单纯的产品竞争、价格竞争发展到品牌竞争。正如美国著名广告研究专家LarryLight所言:"未来的营销是品牌的战争"。改革开放以来,洋品牌来袭,在某些领域国货品牌的大块市场份额被洋品牌所占据。
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