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shang biao yu shang hao de quan li chong tu ji jie jue fang shi
Pages: 50-51
Year: Issue:  10
Journal: Household Appliance Technology

Abstract: 在当代竞争日益激烈的市场经济中,商标与企业名称中的字号都是企业重要的无形资产,在企业实现经营战略目标方面具有巨大的价值.由于利益的追求与驱动,在获得、使用商标与企业名称过程中,不同市场主体之间难免出现利益之争和权利冲突.
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