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A Brief Discussion on the Three Characteristics of Advertising Design Creativity
Pages: 52-53
Year: Issue:  2
Journal: Furniture & Interior Design

Keyword:  广告设计 创意;
Abstract: 创意是广告设计的核心。从文化的视角去探讨广告设计创意,它是一种独特的文化现象。它融入在由历史地域冲击所形成的文化环境之中。突出鲜明的民族文化内涵,深厚的社会文化基础,准确的情感目标定位是广告设计创意三个重要元素。
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