The server is under maintenance between 08:00 to 12:00 (GMT+08:00), and please visit later.
We apologize for any inconvenience caused
Login  | Sign Up  |  Oriprobe Inc. Feed
China/Asia On Demand
Journal Articles
Laws/Policies/Regulations
Companies/Products
Bookmark and Share
Application Analysis of the O2O Electronic Commerce Mode for the Brand of Furniture Enterprises
Author(s): 
Pages: 22-23
Year: Issue:  2
Journal: Furniture & Interior Design

Keyword:  家具企业 O2O模式 电子商务;
Abstract: 近年来,国内电子商务迅速发展,家具行业探索应用电子商务的步伐也在加快。本文在梳理家具行业电子商务应用发展的主要历程并总结各阶段特点基础上,重点关注颇受认同的O2O模式,在该模式视角下着重分析行业中占主导地位的品牌家具企业电商动向;结合某品牌企业O2O模式应用情况的案例分析,指出品牌家具企业O2O模式应用面临的挑战,希望文章能对业界考量家具电商发展、企业制定电子商务战略等提供参考视角。
Related Articles
No related articles found