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Blue-ocean Strategy and the Competitive Advantages of Enterprises:A Case Study of Qingdao China Everbright Bank
Pages: 112-118
Year: Issue:  2
Journal: Oriental Forum

Keyword:  blue-ocean strategyred-ocean strategycompetitive advantagevalue curve;
Abstract: 传统战略观是一种零和博弈,秉承这种战略观的企业是在瓜分市场而不是在创造财富,导致企业陷入“红海战略”的误区。而蓝海战略基于价值创新的战略逻辑,能够使企业创造并维持持续竞争优势。在界定蓝海战略的定义基础上,从蓝海战略这一研究范式出发,对中国光大银行青岛分行进行的实证分析,可以为我国企业具体实施蓝海战略提供一种一般意义上的框架。
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