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zen yang ce hua zeng song cu xiao
Author(s): 
Pages: 30-31
Year: Issue:  7
Journal: Finance and Accounting Monthly

Keyword:  促进销售购买欲望促销效果目标消费群爱美之心销售渠道销售网点抽样检查以老带新外包装袋;
Abstract: <正> 赠送,即通过向消费者赠送小包装的新产品或其他便宜的商品,来介绍某种产品的性能、特点、功效,以达到促进销售的目的。赠送,可以使消费者很快地熟悉企业的产品,刺激他们的购买欲望,使产品迅速打开市场,为企业赢得稳定的利润,因而常常为企业所应用。
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