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chang hong jie du : qi ye jue ce zhong de li xing he li nian
Author(s): 
Pages: 15-17
Year: Issue:  7
Journal: Finance and Accounting Monthly

Keyword:  企业决策内在逻辑联系企业竞争非理性长虹彩电通讯行业家电品牌低价策略高速增长期竞争能力;
Abstract: <正> 因一系列决策不当或在实施过程中流产而使企业陷入被动、困境,乃至倒闭的事例屡见不鲜。从其中的内在逻辑联系中,我们可以发现企业制度中的非理性机制,同时,亦可发现支配企业领导者进行决策的理念误区。这两者的合力,往往成为导致一个辉煌企业在不知不觉中走向衰落的关键原因。
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