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rang gu ke feng kuang ai shang ni
Author(s): 
Pages: 4-5
Year: Issue:  9
Journal: Finance and Accounting Monthly

Keyword:  创新观点注意力经济产品性能主守就是你苹果电脑说爱祖塔商品种类居龙;
Abstract: <正> “品牌代表一切”的说法不过是近几年以来的事,今天,上奇广告的凯文·罗勃认为,品牌已经走入历史。未来公司必须以“信任标志”建立产品与服务,然后再晋级到“爱的标志”。以下是他的创新观点: 产品构思要以爱与声誉为轴
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