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jing ji xiao yi shen ji zai shi chang ying xiao ji xiao ping jia zhong de ying yong
Pages: 55-58
Year: Issue:  11
Journal: Finance and Accounting Monthly

Keyword:  市场营销绩效评价经济效益审计;
Abstract: 本文从理论和实务等多个角度探讨了把经济效益审计的思想、方法和程序等应用到市场营销绩效评价活动的可能性,认为经济效益审计是市场营销绩效评价的一种有效方法,在市场营销绩效评价中具有较大的应用价值。
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