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zuo tan qi ye pin pai wei ji guan li
Author(s): 
Pages: 81-83
Year: Issue:  11
Journal: Finance and Accounting Monthly

Keyword:  近因效应品牌危机消费者;
Abstract: 本文分析了品牌危机产生的原因,并从品牌危机管理的四个阶段对品牌危机的防范进行了探讨,以期为企业建立科学的品牌危机管理机制提供参考。
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