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ji yu xin li zhang hu shi jiao de qi ye tou zi xing wei yan jiu jin zhan
Author(s): 
Pages: 74-76
Year: Issue:  30
Journal: Finance and Accounting Monthly

Keyword:  心理账户认知过程情感状态框架效应投资行为;
Abstract: 企业的投资行为是由人做出来的,人的认知偏差会造成人不可能完全理性、客观地作出决策,因此人的行为、心理感受、能力等主观因素,在投资决策中起着不可忽视的作用。本文通过对现有文献的梳理,分析了认知和情感过程中的框架效应投资决策行为以及框架效应中情感状态的调节作用,并对未来研究方向进行了展望。
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