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xin mei ti shui wu quan chuan bo ti xi yu xing xiang su zao
Pages: 114-116
Year: Issue:  20
Journal: Finance and Accounting Monthly

Keyword:  新媒体税务形象互联网;
Abstract: 本文分析新媒体工具涌现、涉税舆情复杂等税务工作新形势的基础上,结合税务宣传业务实例,从新媒体对税务工作的影响、传播体系的特点、构建策略三个方面探讨建立适应新时期税务形象塑造的"全传播体系"。
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