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cong a li he su ning shan hun kan ling shou ye fa zhan xin qu shi
Author(s): 
Pages: 7-10
Year: Issue:  17
Journal: Finance and Accounting Monthly

Keyword:  阿里巴巴苏宁线上线下强强联合;
Abstract: 网络零售的飞速发展给传统零售企业带来了冲击与挑战,企业间的竞争异常激烈。"互联网+"推动"O2O"向"O+O"转变,促进线上线下企业间的强强联合。本文以阿里、苏宁"闪婚"为研究对象,分析阿里具有的线上优势和苏宁拥有的线下优势,指出竞争对手间强强联合将呈现常态化趋势。
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