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jia dian ling shou qi ye de cai wu zhuan xing lu jing ji yu su ning guo mei de shuang an li fen xi
Author(s): 
Pages: 58-61
Year: Issue:  25
Journal: Finance and Accounting Monthly

Keyword:  家电零售业财务转型现金流现金净需求;
Abstract: 现金流在零售企业中具有重要地位,企业对现金流管理的能力关乎其未来的生存和发展。以现金流为切入点,从经营及投融资的角度全面对比分析苏宁和国美两家企业的财务战略转型路径后发现,企业在转型过程中应把握好企业转型节奏、注重经营风险和财务风险的平衡、积极开展融资创新等。通过案例分析并对转型企业的现金流实践路径进行概括,能从实践的角度给其他转型企业一些启示。
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