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qi ye shang ye lun li hui ji he suan chu tan
Author(s): 
Pages: 38-41
Year: Issue:  29
Journal: Finance and Accounting Monthly

Keyword:  食品企业商业伦理Interbrand评估方法会计核算;
Abstract: 很多企业为片面追求利益,违背商业伦理,甚至跌破道德底线,丝毫不顾及消费者与社会的利益。如何推动企业重视商业伦理的建设,理应成为理论研究者的重要课题。本文以我国商业伦理重灾区的食品生产企业为研究对象,尝试对企业商业伦理进行会计核算的定量分析,通过改进Interbrand评估方法,并运用熵权法和GM(1,1)模型对商业伦理影响因素进行赋值,以实现科学评估商业伦理价值目的。
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