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ji yu ism de hu lian wang jin rong xin ren ji zhi xing cheng de ying xiang yin su fen xi
Author(s): 
Pages: 124-128
Year: Issue:  14
Journal: Finance and Accounting Monthly

Keyword:  互联网金融信任机制网络道德水平平台声誉;
Abstract: 互联网金融的创新发展引起了各界的关注,在面对诸多风险和不确定性因素时,互联网金融信任机制的形成对互联网金融的运行起着关键作用。从资金持有方维度、资金需求方维度、交易维度和制度维度提取10个影响互联网金融信任机制形成的因素,基于解释结构模型的研究方法构建影响因素的关系结构模型,结果发现:资金持有方的信任倾向和风险感知能力是影响信任机制形成的直接因素,而互联网整体的网络道德水平对互联网金融信任机制的形成起根本性作用。
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