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hu lian wang + bei jing xia chu ban chuan mei qi ye bing gou ji xiao tan tao yi zhong wen chuan mei bing gou zhi ming xing tong wei li
Author(s): 
Pages: 74-78
Year: Issue:  14
Journal: Finance and Accounting Monthly

Keyword:  事件研究法会计指标法并购绩效出版传媒行业互联网+;
Abstract: 在"互联网+"背景下,并购互联网行业是企业调结构、转型发展的重要方式,能带来经济与社会的协同效应。以中文传媒并购智明星通为例,根据上市公司股市数据和财务报表,采用事件研究法和主成分修正的会计指标法,对并购行为的短期和长期企业绩效进行分析。结果表明:从短期来看,并购事件在股市中产生了较高的累计正效应,为股东增创了财富;从长期来看,并购有效地提高了企业中长期绩效,但发展能力不稳定,并购后的各种资源需进一步优化整合,要充分发挥并购的协同效应。
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