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ji yu bing gou dong ji de bing gou ji xiao ping jia yi dong fang hang kong bing gou shang hai hang kong wei li
Author(s): 
Pages: 107-114
Year: Issue:  11
Journal: Finance and Accounting Monthly

Keyword:  并购绩效评价并购动机东方航空上海航空;
Abstract: 并购绩效是并购行为产生的业绩和效果,依据“需要——动机——行为”理论,并购绩效就是并购动机的实现程度。以2009年东方航空并购上海航空为例,分析其并购背景、并购动机,基于并购动机视角构建并购绩效评价指标体系,运用组合赋权法确定各指标权重,最后得出并购绩效评价结果。从协同效应、市场竞争、经营绩效三个方面具体分析评价结果,并对东方航空提出相关建议。
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