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Effectiveness Evaluation of a Health Education Video by Dialect of Jinshan District Based on WeChat Platform
Author(s): 
Pages: 333-335+348
Year: Issue:  4
Journal: Health Education and Health Promotion

Keyword:  WeChatDialectMaterialEffect evaluation;
Abstract: Objective A self-developed dialect health education video material is disseminated on the platform of WeChat, and the effect is evaluated, which provides ideas for the development and application of characteristic health communication materials and channels.. Methods Through WeChat platform and Jinshan dialect health education video synchronous transmission, questionnaires were distributed to the website to collect assessment data. Results Among the 2,750 valid questionnaires collected, 72.8% were aged 30 and under, and full viewing video crowd accounted for 73.5%. The average score of the people who watched the video was 85.02. Among them, the total score of the people who watched the video was significantly higher than that of some people; women were higher than men, and people under 30 years old were higher than those over 30 years old. The average score of all respondents’ activity level was 8.64 points. Conclusion The audience of WeChat platform can approve the development of materials independently. There is a close relationship between the degree of acceptance and the degree of viewing. It is a new way of health education worthy of further exploration to make use of the characteristics of WeChat public platform, which is a kind of network media, and to make use of the advantages of local regional culture to integrate health education with local characteristics.
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