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Analysis of Business Model Niche Theory and Its Application
Author(s): 
Pages: 155-161
Year: Issue:  15
Journal: Finance and Accounting Monthly

Keyword:  商业模式生态位生态位宽度生态位重叠度企业生态系统;
Abstract: 商业模式选择合理与否对于企业的成败至关重要,受到企业及学术界的广泛关注。从生态位这一全新的视角,对商业模式进行分析,与以往商业模式分析关注微观企业不同,商业模式生态位理论从行业的层面,以中观的视角对商业模式进行分析,丰富了商业模式理论。理论上,扩展了商业模式分析方法;实践中,也为企业商业模式的分析提供了新思路。此外,运用商业模式生态位理论对"商业模式难以复制"等问题进行解答。
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