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jie zhu wen hua de zuo li ti gao nong ye jing ji xiao yi yi bei da huang guan ming bing xue da shi jie wei li
Author(s): 
Pages: 12-13
Year: Issue:  1
Journal: Farm Economic management

Keyword:  文化产业融合经济效益;
Abstract: 企业品牌需要发声,北大荒以建设农业领域航母为发展目标,冠名冰雪大世界,实现了品牌全面推进整体营销战略的新开局,弥补了以往农业营销环节的短板.本文以制约农业产业价值提升的三方面原因为切入点,从文化、产业融合及产品供应链上分析相应对策,阐述了农业生产借助冰雪旅游文化,通过融合发展,打造北大荒新经济发展高地的可靠途径.
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