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cong rui xing ka fei shi jian kan hu lian wang qi ye ying li luo ji
Author(s): 
Pages: 8-12
Year: Issue:  9
Journal: Finance and Accounting Monthly

Keyword:  瑞幸咖啡互联网企业盈利模式盈利逻辑;
Abstract: 2020年4月瑞幸咖啡事件引发了市场广泛的关注和学者们不同角度的解读。以瑞幸咖啡盈利造假作为切入点,从盈利对象、盈利点、盈利来源、盈利屏障和盈利杠杆五个方面分析互联网企业的盈利模式,找出瑞幸咖啡在盈利逻辑方面存在的问题,在此基础上得出瑞幸咖啡事件对互联网企业盈利逻辑的几点启示。
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