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Analysis on the Idea of Data Operation of Online Stores
Author(s): 
Pages: 30-32
Year: Issue:  16
Journal: Office Automation

Keyword:  网店数据化运营自然搜索;
Abstract: 大数据时代,网店运营对数据的依赖性越来越强,对卖家数据化运营的要求也越来越高.本文分析了网店数据化运营的层次和步骤,重点探讨了网店运营初期数据化运营的思路,以淘宝网为例分析了展现量、点击率、转化率、好评率和回购率这五个重要指标.
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