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The Influence of Mobile E-business Visual Marketing on Store Conversion Rate
Author(s): 
Pages: 35-38
Year: Issue:  21
Journal: Office Automation

Keyword:  视觉营销主流消费群体店铺转化率;
Abstract: 本文基于SOR模型,从移动端视觉营销、主流消费群体特征和主流消费群体决策三方面,研究移动电子商务视觉营销对店铺转化率影响.研究采用问卷调查的方法,研究表明,年龄作为控制变量,处于不同年龄阶段的消费者受视觉营销的刺激程度不同,对处于20-39岁年龄区间的消费者,视觉营销对其群体购买决策产生的影响较为显著,最终对店铺转化率产生显著作用.
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