Household Appliance Technology 2009 Vol. Issue 10

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家电科技
Household Appliance Technology

Year 2009

Issue 10

chan pin zhi liang , jiang duo yi ba jian guan zhi jian (产品质量,将多一把监管之剑)

ZHANG Yachen

.................. page:1

"chuan tong zhan hui " rong ru " xin yuan su " ("传统展会"融入"新元素")

ZHANG Lei

.................. page:6

ou ke : shi nian yi jian hou fa zhi ren fang fo shan shi shun de qu ou ke dian qi you xian gong si xiao shou zong jing li huang jian guo (欧科:十年一剑后发制人——访佛山市顺德区欧科电器有限公司销售总经理黄建国)

LIU Heng, ZHANG Lei

.................. page:8

zhua zhu xiao fei re dian jian ding cha yi hua lu xian ao nai de da zao dian ci chao dao re shui qi (抓住消费热点坚定差异化路线奥耐得打造电磁超导热水器)

ZHANG Lei, LIU Heng

.................. page:10

jia ge bu shi guan jian , pin pai zhi shang fang fo shan shi shun de qu chuang di dian qi you xian gong si zong jing li liu jian hua (价格不是关键,品牌至上——访佛山市顺德区创迪电器有限公司总经理刘建华)

.................. page:11

zhao dui mou lue ruo shi jia dian qi ye yi neng qiang shi ying xiao , bo chu da sheng jing (找对谋略弱势家电企业亦能强势营销,博出大胜境)

WU Yongyi

.................. page:12

xiao jia dian :2008 nian ni shi zeng chang ,2009 nian ji yu geng duo ! ji sai di gu wen 2009 zhong guo xiao jia dian shi chang nian hui (小家电:2008年逆势增长,2009年机遇更多!——记赛迪顾问2009中国小家电市场年会)

.................. page:14

2008 nian zhong guo xiao jia dian yong hu xu qiu yan jiu (2008年中国小家电用户需求研究)

XU Xiaoyan

.................. page:15

han dong zhong zhan fang de dong mei 2008 nian zhong guo xiao jia dian shi chang hui gu (寒冬中绽放的冬梅2008年中国小家电市场回顾)

XU Xiaoyan

.................. page:16

shuang ling jie dong feng xin xin da zao jiang zhe hu yang ban shi chang (双菱借东风信心打造江浙沪样板市场)

.................. page:18

hua qi ai guo zhe lv xian fa qi min zu pin pai " zou chu qu " de bai wan xiong shi yue da yang " huo dong (华旗爱国者率先发起民族品牌"走出去"的百万雄师越大洋"活动)

ZHANG Lei

.................. page:19

man zu yong hu xu qiu fu wu chuang zao jia zhi ji 2009 nian du kong diao deng chan pin fu wu gu ke man yi du xing ye ce ping jie guo xin wen fa bu hui (满足用户需求服务创造价值——记2009年度空调等产品服务顾客满意度行业测评结果新闻发布会)

LI Peng, CUI Weijing

.................. page:20

xi men zi , zhi zai bi de fang bo xi ji tuan zhong guo qu zong cai jian shou xi zhi xing guan gai er ke xian sheng (mr.roland gerke) (西门子,志在必得——访博西集团中国区总裁兼首席执行官盖尔克先生(Mr.Roland Gerke))

YU Xiaolei

.................. page:22

hong xing jiang zhong de jia dian (红星奖中的家电)

CHEN Dongliang

.................. page:28

dong zhi jing shen jiu zhong de dna (东芝精神——久重的DNA)

YU Xiaolei

.................. page:34

2009 nian yi ji du zhong guo cai dian shi chang po xi ji fa zhan qu shi dian ping (2009年一季度中国彩电市场剖析及发展趋势点评)

AO Weiyingxiaozixunyouxiangongsi

.................. page:44

2009 kong diao nian du wo guo kong diao xing ye de wu ge pan duan (2009空调年度我国空调行业的五个判断)

.................. page:48

guo mei dian qi fa bu 2009 kong diao shi chang xiao fei qu shi yu ce (国美电器发布2009空调市场消费趋势预测)

.................. page:50

liu xing yuan su yin ling 2009 kong diao xin shi chang (流行元素引领2009空调新市场)

ZHAO Yan

.................. page:52

jia dian lian suo qi ye de wei lai fa zhan zhi " dao " (家电连锁企业的未来发展之"道")

WANG Xueshu

.................. page:53

ti yan shi ying xiao da zhong dian qi zhong ta dian " sheng zhuang shang zhen " (体验式营销大中电器中塔店"盛装上阵")

CUI Weijing

.................. page:54

jia dian ling shou qi ye ru he jin xing cha yi hua jing ying (家电零售企业如何进行差异化经营)

ZHANG Haibiao

.................. page:56

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